Written by Mirna, Ljubljana, 2023
Apple is again at the forefront of technological innovation, this time with their groundbreaking Apple Vision Pro. This highly anticipated VR and AR device promises to redefine how we perceive and interact with digital content.
Join our exploration of the most promising features of Apple's Vision Pro, and find out the benefits of being the first in the market with this cutting-edge technology.
Can the case of Apple Vision Pro bring strategic advantage to Apple as being first to market? Apple promotes itself as an industry leader and sets the standard for future developments by introducing Vision Pro as one of the first gadgets in the VR And AR technology market. Early adopters get a competitive advantage by having exclusive access to cutting-edge features and the chance to determine the future of VR and AR applications.
But they are technically , not the first to enter the smart glasses market. At the end of 2020, Meta (formerly Facebook) started selling virtual reality glasses Meta Quest 2, for much less. Despite its low price, it is equipped with very high-quality screens. And just a few days before the big Apple’s launch they revealed a release date for their next major headset - Quest 3.
Source: Morning Brew
So with two “Big Player” headset releases this year, we are asking - what will each one bring to the table?
It's hard to compare the two devices with such different prices and overall purpose, but several key differences emerge when we compare the Apple Vision Pro and Meta Quest 3 devices.
Tech optimists have predicted that Apple’s new technology has the potential to make screens redundant. Our team researched every bit of WWDC 2023 and handpicked the features of the Apple Vision Pro that we admire the most.
What did Apple’s biggest launch in years bring, and what can the most talked-about tech product of 2023 even do?
The one noticeable downside the Vison Pro headset has, for now, is its short battery life. The device can stay running unplugged for only 2 hours, as it is designed to be used while connected to a power source.
Developers interested in diving into the world of Vision OS have a fantastic opportunity to use Apple's strong platform and unleash their creativity. Apple delivers a full set of tools and resources with Vision OS, allowing developers to begin creating novel and immersive experiences.
Apple’s website is quite helpful for a start, as it provides instructions, tutorials, and even code samples! From complex computer vision frameworks to strong APIs, Vision OS enables developers to create cutting-edge applications that use the possibilities of augmented reality and machine learning. VisionOS is built to support familiar frameworks like SwiftUI, UIKit, RealityKit, and ARKit. And the tools you’ll need to grab on are Xcode, Reality Composer Pro, and Unity. Apple will provide direct support to anyone working with them to develop visionOS apps and games. You will get the opportunity to attend a Vision Pro developer lab when Apple Vision Pro is available to customers.
“It was like bringing together all of the work we've built over many years.” ~ Karim Morsy, CEO and co-founder of Algoriddim (talking about developing for visionOS)
Developing solutions on visionOS starts with building blocks of spatial computing. It is expected that hundreds of thousands of iPhone apps will run on visionOS as a result of working with Unity. You can already apply to be selected for Unity’s beta program for visions, where you can develop your solution with the help of their sample apps and templates.
While the hype around the metaverse has subsided a bit since 2021, Meta's and Apple's headsets prove that tech companies are still investing big funds in constructing virtual worlds and believe they will help us in the future.
Apple Vision Pro represents a significant leap forward in the realm of VR and AR technology. With its revolutionary features and being one of the first to market, Apple solidifies its position as an industry leader and sets the standard for future innovations. As Vision Pro opens up new possibilities across various sectors, the impact on gaming, education, and enterprise solutions is set to be transformative. Embrace the future of immersive experiences with Apple Vision Pro.
Mirna Germšek