Apple Vision PRO best features and potential fails

Apple Vision PRO best features and potential fails

Unlocking the Best of VR: Game-changing capabilities and possible challenges of the new Apple Vision Pro VR headset.


Written by Mirna, Ljubljana, 2023

Apple is again at the forefront of technological innovation, this time with their groundbreaking Apple Vision Pro. This highly anticipated VR and AR device promises to redefine how we perceive and interact with digital content.

Join our exploration of the most promising features of Apple's Vision Pro, and find out the benefits of being the first in the market with this cutting-edge technology.

Market Pioneers

Can the case of Apple Vision Pro bring strategic advantage to Apple as being first to market? Apple promotes itself as an industry leader and sets the standard for future developments by introducing Vision Pro as one of the first gadgets in the VR And AR technology market. Early adopters get a competitive advantage by having exclusive access to cutting-edge features and the chance to determine the future of VR and AR applications.

But they are technically , not the first to enter the smart glasses market. At the end of 2020, Meta (formerly Facebook) started selling virtual reality glasses Meta Quest 2, for much less. Despite its low price, it is equipped with very high-quality screens. And just a few days before the big Apple’s launch they revealed a release date for their next major headset - Quest 3.

IMG_8774.png Source: Morning Brew

So with two “Big Player” headset releases this year, we are asking - what will each one bring to the table?

Differences between Quest 3 and Apple Vision Pro

It's hard to compare the two devices with such different prices and overall purpose, but several key differences emerge when we compare the Apple Vision Pro and Meta Quest 3 devices.

  • Apple Vision Pro offers a higher resolution display, delivering crisper visuals and a more immersive experience compared to the Meta Quest 3.
  • Vision Pro boasts advanced tracking capabilities, allowing for precise and seamless movement in virtual environments without any other equipment besides the glasses, whereas the Meta Quest 3 falls slightly short in this aspect and UX, as it still sticks to Touch Pro controllers.
  • Apple's device emphasizes spatial audio, creating a more realistic and engaging audio experience, while the Meta Quest 3 offers upgraded yet still standard audio features.
  • Vision Pro's sleek and minimalist design reflects Apple's signature aesthetic, while the Meta Quest 3 has a more utilitarian appearance.
  • Pricing - Meta is sticking to its consumer target and is setting the Quest 3 price for targeting masses at $500 while lowering the price of Quest 2 even before the next-gen is released. Apple Vision Pro will, on the other hand, be not so affordable as it will sell for $3,499. - aiming for early adopters only, like always. So we’re a bit far from making AR and VR into the average everyday experience for now.
  • Lastly, the Vision Pro benefits from Apple's ecosystem integration, allowing for seamless connectivity with other Apple devices and services, while the Meta Quest 3 lacks such integration, even though Meta will release over 500 new games for the headset.

Tech optimists have predicted that Apple’s new technology has the potential to make screens redundant. Our team researched every bit of WWDC 2023 and handpicked the features of the Apple Vision Pro that we admire the most.

Features of Apple Vision Pro we love the most

What did Apple’s biggest launch in years bring, and what can the most talked-about tech product of 2023 even do?

  • See behind the screen: AR will let you display virtual elements that have now been only on-screen on top of your actual real-world surroundings. The apps will simply float in the space around you + the internal screen micro-OLED can produce images in “Real 4K”.
  • I have my Eye on you: Instead of scanning your whole face, like Face ID used to - Vision Pro will use Optic ID to scan your iris and confirm your identity when making purchases or logging in … to be fair, it reminds us on Black Mirror a bit.
  • Realistic avatars: Remember 2010’s videogame character aesthetics from Meta’s Metaverse announcement? Will we forget them because Apple’s design can do better? Vision Pro will use machine learning and scan your face to create a better lookalike for the virtual you.
  • Unrestrained: With just your hand motions and gestures, you can control whatever you choose on the device. No controllers are needed! Instead of a cursor, an eye tracker will follow your viewpoints as you scroll through web pages and/or apps. For any other usage (like writing an email or article), you will be able to connect a keyboard or similar device via Bluetooth. Unrestrained but connected with a cable.
  • You can see people & people can see you: The “EyeSight” feature will enable the people around you to see what you’re doing or if you’re busy. Apple Eyesight intelligently turns on when it detects an outsider near you, so you can stay connected to the people around you even when you’re using Vision Pro. Kinda like AirPods does now for audio.
  • Creating memories: Vision Pro will be able to capture 3D-like photos and videos, which might be the closest thing to reliving the memories so far.

The one noticeable downside the Vison Pro headset has, for now, is its short battery life. The device can stay running unplugged for only 2 hours, as it is designed to be used while connected to a power source.

How to start building with visionOS

Developers interested in diving into the world of Vision OS have a fantastic opportunity to use Apple's strong platform and unleash their creativity. Apple delivers a full set of tools and resources with Vision OS, allowing developers to begin creating novel and immersive experiences.

Apple’s website is quite helpful for a start, as it provides instructions, tutorials, and even code samples! From complex computer vision frameworks to strong APIs, Vision OS enables developers to create cutting-edge applications that use the possibilities of augmented reality and machine learning. VisionOS is built to support familiar frameworks like SwiftUI, UIKit, RealityKit, and ARKit. And the tools you’ll need to grab on are Xcode, Reality Composer Pro, and Unity. Apple will provide direct support to anyone working with them to develop visionOS apps and games. You will get the opportunity to attend a Vision Pro developer lab when Apple Vision Pro is available to customers.

“It was like bringing together all of the work we've built over many years.” ~ Karim Morsy, CEO and co-founder of Algoriddim (talking about developing for visionOS)

Developing solutions on visionOS starts with building blocks of spatial computing. It is expected that hundreds of thousands of iPhone apps will run on visionOS as a result of working with Unity. You can already apply to be selected for Unity’s beta program for visions, where you can develop your solution with the help of their sample apps and templates.

We’re open to building something together, so reach out if you have a Vison(ary) idea!

Now sit back and wait.

While the hype around the metaverse has subsided a bit since 2021, Meta's and Apple's headsets prove that tech companies are still investing big funds in constructing virtual worlds and believe they will help us in the future.

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Apple Vision Pro represents a significant leap forward in the realm of VR and AR technology. With its revolutionary features and being one of the first to market, Apple solidifies its position as an industry leader and sets the standard for future innovations. As Vision Pro opens up new possibilities across various sectors, the impact on gaming, education, and enterprise solutions is set to be transformative. Embrace the future of immersive experiences with Apple Vision Pro.



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